Spin the District: Social Media Animation

Spin the District is a cycling race series and community event with races and activities across Hapeville, College Park, and Union City, Georgia. In 2023, as a designer at Ethic Inc, I made this promotional social media video in Adobe After Effects to build awareness and excitement for the College Park race day.

THE GOAL

An animated post that introduces the event and captures its speed, energy, and community atmosphere. Because it was made for social media, it had to grab attention quickly and still give the event information clearly.

THE APPROACH

I built the animation in Adobe After Effects, focusing on movement and timing to reflect the pace of a bike race. Short lines of text over event footage walk through what the day offers: food, art, family fun, and bike races. The red swirl transitions started from an Adobe Stock template that I customized to fit the event's branding.

Role: Animation and video editing | Software: Adobe After Effects | Format: Social media video

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